Your one-stop shop for gear from ONLY small businesses and independent owner-operated fishing suppliers nationwide.

My Local Tackle Shop is an online tackle shop built to help anglers discover gear from independent, owner-operated tackle makers across the United States. We stock hard-to-find soft plastics, jigs, swimbaits, spinnerbaits, buzzbaits, terminal tackle and more—without filling our shelves with products from major corporate brands.

Every supplier we carry is a small business with a story, and many of their baits are designed, poured, painted or assembled by the anglers who fish them. Explore our tackle, meet the makers through Behind the Bait and find something different for your next trip.